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7 Easy Ways a Custom-Designed Website Creates Trade Business Growth
- By Jordan Bolos
- August 29, 2023
In today’s digital world, a well-crafted online presence can make or break your trade business.
When a user first interacts with your website how is their experience?
If you haven’t even thought about this yet, then you’re in the right place.
In this article, we’ll discuss 7 easy to understand ways a custom-designed website will help grow your business’s online presence, increase your lead volume, and get you more jobs.
Soon you’ll understand that a custom-designed website tailored to your specific industry is a crucial investment in growing your business.
1.) Increase In Organic Traffic
The first way a custom-designed website helps your business grow is the organic traffic surge you will experience.
This organic traffic surge occurs due to a number of strategies throughout the website design process such as:
- Integration of Keywords into your custom-designed website allows for strategic placement of relevant keywords throughout your pages.
- Quality Content such as informative articles, interesting pictures, or engaging blog posts will help attract a targeted audience and create trust with users.
- Meta Tags and Descriptions make it easy for Google and other search engines to index and display your content to users.
2.) Crush Local Search Engine Optimization (SEO)
Arguably the most important strategy a website has is its SEO; and with a custom-designed website you’ll be dominating your local search engine.
Ranking at the top of Google for searches such as “Emergency plumbers near me,” “Cheap HVAC service” or “Local carpenters” is the easiest way to grow your business.
Some effective strategies for increasing your local SEO are:
- Integrating Google My Business into your custom designed website improves website visibility.
- Utilizing Location-Specific Landing Pages with tailored content for different service areas to attract local customers and improve visibility in location-based searches.
- Ensuring Consistent Name, Address, and Phone Number (NAP) Information is crucial for local SEO success.
3.) Create a User-Friendly UX and UI
An ugly website that is hard to use is an easy way to lose out on potential quotes or job opportunities.
Creating a custom-designed website that allows the user’s experience to be visually appealing and functionally sound will result in repeat visitors, and recommendations; ultimately resulting in a higher search engine ranking.
A user-friendly website should have:
- Intuitive Navigation that makes it effortless for visitors to find the information they seek, reducing frustration and encouraging longer stay durations.
- Clear Call-to-Actions (CTAs) with a strategic placement to guide users towards desired actions like requesting a quote or scheduling a service.
- Simplified Forms to ensure quick submissions, enhancing user satisfaction and increasing lead generation.
4.) User-Friendly Mobile Optimization
Clients today are using mobile devices such as smartphones and tablets to research businesses and their services at an astonishingly quick growing rate.
Having a website that is mobile friendly for a user is a necessity to take your business to the next level.
To be mobile friendly your website needs to:
- Have a Responsive Design to ensure a seamless and smooth navigation experience across all devices.
- Be Fast With Loading Times to minimize your bounce rates and optimize user engagement.
- Utilize Google’s Mobile-First Indexing to expand your reach to a wider audience.
5.) Produce Quality Content
You wouldn’t slack off on the job, so why would you on your website?
By providing quality content on your custom-designed website, users will view your company as a reliable and trustworthy site that they can look to for help.
Content that should be well-crafted are, but not limited to, the following:
- Creating Interesting Visuals allows you to show off your work, team, and personality. High quality pictures or even videos can leave a lasting impression on your visitors.
- An Informative Blog may just be the secret tip your trade business’s website has been missing. Regardless of industry, a blog that produces high quality content will direct traffic to your site and produce more leads and jobs.
- The Overall UX and UI of your website as we previously discussed is crucial for your website. Using a custom-designed website that is user-friendly and mobile optimized will result in higher conversions.
6.) Building Trust and Credibility
The average user is more skeptical these days with phishing, hacking, and other scams on the rise.
Establishing a custom-designed website that looks good, and is user-friendly is one of the many ways your website can create trust and credibility throughout your community.
Ways to ensure people can trust your website include:
- A Unique Brand Identity shows professionalism and creates a strong brand identity to enhance your trade business’s credibility.
- Showcasing Client Testimonials with positive feedback builds trust in potential customers and demonstrates your trade’s successful track record.
- Security and Privacy Measures should be implemented to reassure users that their information is safe on your website.
7.) Utilize Performance Tracking and Analytics
The ability to track a user’s experience across your website has never been easier, allowing businesses to adjust their marketing strategies to directly target their desired audience.
Your custom-designed website’s tracking and analytics should be the key to understanding how your customer thinks and reacts to your website.
Leverage tracking and analytics by:
- Integrating Google Analytics into your custom-designed website to monitor user’s behavior, where your traffic sources are, and other key performance indicators to fine-tune your website’s effectiveness.
- Studying Conversion Tracking such as quote submissions, calls, and job requests allowing you to refine your strategies for maximum conversions.
- Optimization Being Data-Driven enables data-backed decision-making, helping you make informed choices for continuous improvement.
Understanding The Benefits Of a Custom-Designed Website
Overall, it is clear that a custom-designed website has numerous benefits for your trade’s business. These seven ways we discussed are not the only ways a custom-designed website will improve your company, but rather are just some of the countless ways your website will benefit and see growth.
Embrace change in your website as nothing is good forever, but understand what ‘good’ vs ‘great’ looks like when making the decision to revamp your site. Investing in a quality custom-designed website not only improves your ranking on search engines such as Google, but generates more organic traffic, creates a user-friendly experience, and should be mobile optimized for all platforms. Ultimately, this will lead to a higher conversion of leads, quotes, and jobs helping you grow your business.
If you are interested in a custom-designed website for your business and don’t know where to start, request a free website design quote, and one of our expert website designers will provide you with a price to build your website.